HOW TO TURN YOUR DATABASE INTO A GOLDMINE WITH LEAD FOLLOW-UP
Your Database Is Your Goldmine:
Research has shown that you can predict the size of someone’s business simply by the size of their database and how often they reach out to everyone in it.
You can’t make someone buy or sell. There’s no hidden skill that provides people with the motivation and ability to transact. However, you can build valuable relationships in a way that positions you as the agent of choice when someone is ready. And, that’s where these databases and systems of contact come into play.
The Fortune Is In the Follow-Up:
Every person you come into contact with, or every lead you capture during your lead generation time, should go into your database and be put on a follow-up plan. But, before you go and start building out a follow-up plan, there are a few things you’ll want to take into consideration:
The type of contact information available to you.
Your knowledge about the people in your database.
Their preferred method of contact.
These touch plans are the treasure map your business can follow to reap the long-term rewards of your lead generation. So, go … build that goldmine!
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